Building a Singapore brand

Opened in 2015 by local celebrity couple, Syarif Sleeq and Malaque Mahdaly, Chulop is famous for their fresh churros, perfectly complemented with artisanal dips. Malaque shares what inspired them to start this churros business and their plans for the future.

  1. What inspired you to open this business?

I have told myself if i were to have a food business, i would like to specialise in one thing and perfect it! Growing up, I was so inspired by the hawker people who, for example, just sell chengteng for years but are still relevant till now. When people want to look for something, they are always in search of the best. That actual chengteng shop at Bedok Corner to be specific, was my biggest inspiration! With that, i wanted to sell something (churros) and make it the best so that when people think of churros, they will associate it with Chulop!

2. As an entrepreneur, what motivates you?

Simple. Working for myself, at my own pace and being flexible with schedules

3.What are the challenges you face?

In the initial stages, it was perfecting the product. Later on, the biggest challenge is actually managing people.

4. What’s your most valuable lesson as a business owner?

You have to learn how to let go and cannot be micromanaging everything. Still, you have to always Quality Control (QC). So it is a very thin line between letting go but yet still having that grip in your business.

5. What future plans do you have for the business?

Would love for Chulop to open in other parts of the world and be known as a Singaporean brand like how Ya Kun and Old Chang Kee are right now. Franchise, that’s the dream.

6. What are you most proud of today?

Building something with my family and for my family.

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