Get to know Faruq Marican

What inspired you to start the business?

I started Popsicle because I went out for a karaoke jam session with my family, I saw the equipment they were using for the session was really poorly designed and when I went to look up the prices for this equipment, it was really expensive and I was really appalled because not only was it really poorly designed, but it was really expensive. 

What are some of the challenges you faced as an entrepreneur?

Honestly, the biggest challenge has been keeping up with demand. People love it, they want it, they want to buy it for gifts, get it for their birthdays, for Christmas, etc. So, really filling that demand and delivering it to customers has been the biggest challenge so far. Some might call it a good problem to have but if you don’t deliver, customers get angry and it becomes a very real problem, not such a good problem.

Tell us an incident that you can still remember till today

I remember our first batch of Popsicles, it came with a metal plate inside the Popsicle, blocking the wifi signal. We were rushing, scurrying to go to our customers’ home, to remove that plate. We replace that lot of units because of that. 

What is one valuable lesson you’ve learnt?

I could not have pulled through if I didn’t trust really smart talented people to help me. If I had micro managed, I may not have been able to find a solution. Allowing people that I work with, that I really trust, some room to find the solution has brought the best out of my company. That is how we bring out the best in people, you trust them to do their job. 

What is the proudest moment for you as an entrepreneur?

A couple of weeks ago, someone sent me a video of Dato’ Siti Nurhaliza jamming out on our Popsicle. That was a proud moment.

What are the 3 traits that an entrepreneur should have? 

You have to be super duper resilient, you have to be extremely hardworking, you have to be very thick-skinned, to be willing to put yourself out there and be willing to fail publicly, that’s very important. You have to be willing to fail in front of your family and friends and just get up and try again. 

What is your advice for aspiring entrepreneurs?

My advice is just to simply, never never never quit. It is as simple as that. Never quit.

Interested to know more? Come down to ILLUMINATE 2019 and hear from other entrepreneurs like Faruq! Tickets to ILLUMINATE 2019 are still on sale at http://illuminate.bizvoice.sg !

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