Get to know Aaron Tan

What inspired you to start the business?

I started my first company when I was 13, by the time I was 20, I have sold a couple of companies. My path is a little bit different. I started as a venture capitalist immediately out of college. I took an IDA scholarship and ended up serving my bond in Singtel’s venture fund back in 2010. I was in the fund for 5 years and in between while I was in the fund, I was very interested to understand more about why people wanted to start their own company. And for that matter, how did I pick the diamond from the rough, how do I find out which is the best company to invest? That was interesting to me and 5 years on after my bond ended, I thought, “Hey, let’s come out and go back to doing entrepreneurship and that was what drove me to start this business.

How would you describe yourself as an entrepreneur?

I would describe myself as someone who is impatient. When I need things done, I am pretty much ruthless in that sense, when it comes to decision making, I do not like to keep things hanging so I am quite decisive on that note. But at the same time, I do think that I try to get along with my colleagues, I don’t think I have ever lost my temper with any of them. I think I am a decisive boss but one that is pretty much no-nonsense as well.

How was it like in the first 100 days of business?

There’s a lot of things as entrepreneur that you should think about in the early days that people don’t see and it is actually not the most enjoyable process. I had to get lights, PUB, get electricity sorted out, which I never had to do. In the past when I was working in the corporate world, I never really had to do that. In this particular instance, alot of it was back to basics. The first 100 days was really about getting the fundamentals right. 

What is the proudest moment for you as an entrepreneur?

Few months back we won the Singapore Venture Capital Association- Deal of the Year Award. That was one of the biggest hallmark for us as a company. 

What is your advice for aspiring entrepreneurs?

Deliver clear value and go after large addressable market sizes. I think those are key factors that we should look at whenever we want to start a company. And with that, going out to fund raise is a lot easier.

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