In celebration of International Women’s Day, SMCCI’s female wing, DEWI will be launching DEWIDigi 2020, a full-day conference focused on digitisation and business topics.
Featuring speakers, Datin Diyana Halik and Ms. Amira Geneid; These ladies have amassed a substantial customer base by transferring their business online whilst keeping up with the latest digital trends. They will be sharing their experiences along with other successful business owners.
The conference is also designed to bring together aspiring and established entrepreneurs of all backgrounds. Participants will also be engaged in specially-curated Breakout Sessions and be given an opportunity to interact with the speakers.
SO, WHAT DOES GOING DIGITAL MEAN?
Companies and businesses today are rushing to become more digitalised, modernised and up to date. But what does going digital mean?
For some business owners going digital means adopting new technologies. For others, it is a new way of engaging customers. And for others still, it represents an entirely new way of doing business.
Going digital means being open to an entirely new way of doing business, re-evaluating your way of doing business and grasping where the value of new frontiers are. For some companies it symbolises creating an entirely new method of doing business and a brand new business strategy.
Join us at DEWIDigi 2020 to explore why going digital means so much to businesses today and how doing so can help in day-to-day operations.
WHAT CAN BE DIGITALISED?
Apart from reconditioning how customers are served, going digital would also mean understanding every step of the customers’ purchasing journey. Among examples of processes that can be digitalised, would include:
Creating a cycle of customer experience – On this token, a well-designed and highly functioning website is crucial in capturing the customer’s attention, in order to get them to stay and continue exploring your website. Physical storefronts are also being replaced by homepages and transactions are made online.
Doing so also automates the financial process. Lesser physical cash is being exchanged and the accounting process is also made easier. The new found ease will also result in an increase of ‘footfall’ as customers will keep coming back with a chance of bringing more customers with them through recommendations. Store owners may even see customers coming in from overseas.
Realtime inventory management – Imagine an automated system which knows when you are running low on a certain product. Going digital allows you to be able to replenish stocks you require and keep track up till the last item. This will also free up space in the storeroom and even allows you track the popularity of an item. You will then be able to concentrate on marketing other items or bundle them with other products.
Tracking of customers -For a serviced-centred business, keeping track of your customers is a crucial part of the operation. Implementing a digital system would enable an easy management of customers. Observing the frequency of their visits and buying patterns will be another bonus of a digital system.This data would allow for more relevant marketing and promotion of products similar to their purchase.
Introducing a new product would also be made easier. Rather than cold selling, you can match specific customers to specific products. This is also helpful for the movement of items as if the customer is unaware of the product’s availability, they cannot purchase it.
INTERESTED TO KNOW MORE? JOIN US AT DEWIDIGI 2020!
GET YOUR TICKETS HERE!: