Written By Azrulnizam Shah

The COVID-19 crisis has wreaked havoc on the business landscape, and in my daily work with SMCCI members, it is evident that many have had their businesses significantly affected by the onset of the pandemic. This is especially so for businesses which involve heavy human traffic, such as those in the events and tourism industries.

With this in mind, it is crucial that our businesses evolve and pivot their businesses, in preparation for a post-COVID world. There are many things that will NEVER return back to how it was before the COVID-19 outbreak, and it is important for our members to position themselves so that they are able to recover and even thrive in a post-COVID world. Some hard conversations may need to happen, and businesses should find the time to review, and where necessary reset and reboot their businesses.

For that to happen, businesses should use this time to look into how they can make changes to their business model where necessary. The SME Centre @ SMCCI is an ideal first stop for all business-owners to go to as they are equipped to assist businesses in giving insight on the strengths and weaknesses of their business.

With this information, business owners can then work with business consultants to deep-dive into their business model, conceptualising new ideas and reviewing the current one. SMCCI is not short of such experts, many of whom are members with the chamber, and can be found by signing up to our CRM system, Glue Up, which contains information on all of SMCCI’s members.

It is definitely tough for businesses to spare the time to conduct such an exercise, especially so when they are struggling on a day-to-day basis to keep the business afloat. This is something I am fully aware of and empathise with and this is why trade chambers like SMCCI exist.

Businesses should leverage on the resources of the Chamber, as I can assure them that they are definitely not alone in this difficult journey. From business advisory, capability development webinars, engagement sessions, local and international networking sessions, there is no shortage of programmes that can assist in uplifting businesses of every profile.

SMCCI, and many other chambers, are committed to working with our businesses, as it is in the greatest interest of the Chamber to ensure that as many of our businesses survive and STRENGTHEN through this crisis.

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